The post-COVID-19 lockdown world will see a significant shift in business priorities as global economies begin to loosen up. It will be difficult for the gemstone and jewelry industry, which depends heavily on the personal interaction of customers with our products, to shift business to stores, even though that is the main goal. As a result, it's time for our sector to get innovative and adapt to changes to provide a secure environment for us, our clients, and our staff. Investigate our options for reviving our jewelry business in the post-lockdown era.
1. Shift from Being A Service Provider
People today want to be a part of a community if they want to build a strong following. As a result, the emphasis must move from the simple buy-and-sell relationship to creating a sense of security in the customer at the very mention of your brand. Therefore, it is the responsibility of business owners to ensure that a welcoming environment is established that fosters cooperation, innovation, and production.
2. Invest in Readymade
Only making purchases when they are necessary is a good strategy to save money. By lowering your stock, you can make sure that your product is fully used and there is no wastage or dead stock. To avoid having to spend more money on cutting roughs from scratch, we suggest investing in supplier inventories and ready-made gems. Keep in touch with your suppliers frequently to stay current on industry changes, and only invest after thoroughly weighing the pros and downsides.
Keep in mind that closing the estimated investment-revenue gap is the objective. As a result, promote the positive return on investments vigorously once you have identified and isolated the good sources of income.
3. Make Your Staff More Professional
It takes a lot of love, effort, and patience to become skilled in the jewelry and gemstone industry—qualities that are not easily accessible in the jet era. As a result, this gives us the ideal opportunity to upskill both ourselves and our team in numerous industry-related areas, depending on their interests and abilities. Long-term success is achieved by this technique, which boosts productivity while eliminating errors and shortcomings brought on by a lack of training and understanding.
4. Going Online
In recent years, digital marketing has supplanted traditional marketing and sales techniques, and nothing builds a personal brand more than being active online. While we've talked about how going digital can greatly help your business, let's wrap it up here.
Collaboration with Influencers:
Your brand can achieve exceptional awareness by working with influencers and other well-known professionals in the field, elevating content strategies, and optimizing your content. Now is the time for everyone in the industry to help one another so that we can survive temporarily.
Digital brochure
Making a digital brochure or catalog for post collections is a creative market solution to bring the jewelry-buying experience to the customer's door as there are currently few opportunities for in-store experiences. The experience can be made totally frictionless by developing in-depth pamphlets, using mobile applications, or by creating social media pages with superb images. The ideal thing about online buying is that reviews are simple to post, which aids in creating a reliable network without ever actually meeting.
Brand visibility
The secret to building a successful business nowadays isn't buying and furnishing a costly physical place. Social media provides the ideal instrument for boosting business visibility with the least amount of money spent. With 51.15 billion smartphone users worldwide as of July 2020, platforms like Twitter, Facebook, Instagram, and Pinterest have become indispensable tools for reaching out to larger audiences and potential customers.
With professional cutting techniques, Amour provides shiny gemstones at affordable prices. Please contact us at [email protected] [email protected] if you intend to buy this noble gemstone.